There’s a dog show in every home, everyday. These are the dogs we love; the dogs that are part of our family; these are the UnderDogs. Although most dogs can’t compete in the National Dog Show, every dog can compete in the National UnderDog Show. Because every dog is a star in their owners eyes.
Execution:
Kick off the competition by re-editing last year's dog show commentary with everyday dogs doing everyday things. Invite people to participate by sharing a photo of their dog, and provide a tool for them to create their own category and nominate their pet.
Client: Purina
Company: GTB
Role: Senior Art Director
