Re-defining skincare for China’s first entertainment-driven e-commerce platform. Following this breakthrough in how the brand presents itself, we conceptualized a new standard for beauty & products through modern and authentic photography that truly reaches the demographic. As collateral, this content is currently replacing the imagery in all brand’s points of contact and the e-commerce platform is being rolled out to the world.

Client: SK-II
Company: Huge, Singapore
Role: Associate Creative Director

PSYC is a new sparkling tea, a natural cognitive enhancing beverage. I created two visual directions to launch this product. Both directions express the concept of unlocking possibilities targeted towards health-conscious, ambitious people who live without limits.

Role: Brand Consultant / Visual Designer
Freelance

HaveHerBack is a female-founded culture consultancy that focuses on changing brands from within. We provided simple building blocks set of collateral for the team to launch their brand and a new website that is launching soon.

Client: HaveHerBack
Company: Huge, Detroit
Role: Associate Creative Director

Ford created a Facebook chatbot in an effort to reach an untapped audience: 25-41 year old females who are currently shopping for a vehicle and feel visiting dealerships can be an uncomfortable and an inconvenient experience. The chatbot is designed to make car shopping as natural as chatting with a friend.

My team developed 3 campaigns to test on Facebook in the format of in-feed videos. The goal of these videos is to promote the chatbot.

Client: Ford
Company: GTB
Role: Senior Art Director 

YouTube is the #1 place people search for information about new vehicles. With the launches of the 2018 Expedition, Mustang, and first-ever EcoSport, our goal was to apply learnings from previous Ford product videos and elevate the quality.

Client: Ford
Company: GTB
Role: Senior Art Director 

There’s a dog show in every home, everyday. These are the dogs we love; the dogs that are part of our family; these are the UnderDogs. Although most dogs can’t compete in the National Dog Show, every dog can compete in the National UnderDog Show. Because every dog is a star in their owners eyes. 

Execution:

Kick off the competition by re-editing last year's dog show commentary with everyday dogs doing everyday things. Invite people to participate by sharing a photo of their dog, and provide a tool for them to create their own category and nominate their pet.

Client: Purina
Company: GTB
Role: Senior Art Director 

We created a digital system for Cisco to house their brand guideline content. Our objective was to:

Elegantly express the Cisco brand. 

Provide the tools and inspiration for teams to create their best work, creating a sense of possibilities, rather than constraints.

Re-think content discovery through the lens of interactivity, bringing the brand book to life in a fresh, new way.

Client: Cisco
Company: Tectonic
Role: Senior Visual Designer

Bing asked us to create future mobile search scenarios (2-5 years out). Our goal was to differentiate their mobile browser from competitors. We showcased context aware features that allow users to create, share, & complete tasks easily without leaving the browser.  

Client: Microsoft
Company: Tectonic
Role: Senior Visual Designer

An internal proof of concept video meant to explore how Windows could articulate and share their new design language. With a small team, I interviewed OS designers to uncover themes and metaphors that inspired them. This video highlights their inspiration while showcasing key features of the new system. 

Company: Microsoft
Role: Art Director 

Saltadena is a licensed home bakery owned and operated by Nancy Stuart in Bellingham, WA. My goal was to provide her with a visual language that lives up to the quality and sophistication of her cakes.

https://www.saltadena.com/

Role: Consultant/Designer
Freelance

Personal Identity system for artist and friend, CLOUDSASHA. My goal was to balance a sohpisticated, yet playful look and feel.

Role: Brand Consultant / Visual Designer 

Freelance

Mark & logotype for the record label VISIONQUEST. Inspiration keywords: mystery, sex, spiritualism, illuminati. 

Role: Brand Consultant / Visual Designer 

Freelance