under_construction_ :-O _

under_construction_ :-O _

I’m currently leading the largest and most diverse creative team at Converse. As the Director of Design & Copy (Global Digital), I oversee a team of 23 writers and designers. I believe cultivating an open and unpretentious environment is crucial for creativity to flourish.

Before Converse, my experience has mostly been in the digital space: content creation, design systems, campaigns, and product vision. Most recently, I worked as an Associate Creative Director at Huge inc., for a variety of clients. My favorite project was with Japanese skincare brand SK-II . I had the opportunity to work in Singapore and lead shoots in Japan and China to modernize their content for a new generation of women. During my time at Huge I also worked on website redesigns for Carhartt and Canada Goose. Before that, I spent four years in Seattle working in tech at Microsoft and BlinkUx (formerly known as Tectonic), where I mostly worked on ideas & conceptual designs for products 5-10 years ahead with accessibility as a driver of innovation.

I’m always doing something creative outside of work. I make music and play keyboard in a couple bands . I’m always open to collaborate and learn. Reach out to connect:


rachel.kayuk@gmail.com
LinkedIn