I’m currently leading the largest and most diverse creative team at Converse. As the Director of Design & Copy (Global Digital), I oversee a team of 23 writers and designers. My leadership is centered around cultivating an open and transparent culture informed by inclusivity. I strongly believe these conditions where creativity, productivity and trust will thrive. I feel most engaged and perform my best when I have a challenge, I’m trying something new, and making something that helps others.

My professional experience has been multifaceted: product vision, content creation, design system and campaign development. Before Converse, I worked as an Associate Creative Director at Huge Inc., for a variety of clients. My favorite project was with Japanese skincare brand SK-II . I worked on-site in Singapore and lead global celebrity & product shoots in Japan, China, LA, and NYC to modernize their content for a new generation of women who resonate more with honesty than unattainable standards. During my time at Huge, I also worked on website redesigns for Carhartt and Canada Goose.

Before that, I spent four years in Seattle immersing myself in tech. I worked at Microsoft and BlinkUx (formerly known as Tectonic), where I focused on human-centered design. I led idea development and conceptual prototypes for a variety of products and services five-to-ten years out accessibility as a core principle of innovation.

I’m a collaborative people-person inside and outside of work. I help friends starting small businesses with their branding and make music videos for local artists. I also make music and play in a couple bands .

I’m always open to meet other creatives and learn something new. Please say hi if you’d like to connect.


rachel.kayuk@gmail.com
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